Andy Antalytics, Chief Data Analyst for Booktrovert.org

Sample Campaign Analytics

Certified by Andy Antalytics. I haven’t slept. You’re welcome.

📈 Key Book Marketing Metrics

👁️ Page Views

4,209
Spiked during lunch. Soup-related traffic suspected.

📥 Giveaway Downloads

198
Heavily skewed toward users named Jennifer.

🔗 Click-Through Rate

4.7%
Keyword “dog” increases CTR by 37%.

🛒 Purchase Conversions

19
One return: too emotionally intelligent.

📊 Genre Match Confidence™

96%
Includes found family, slow burn, tasteful ghost.

🚪 Bounce Rate

106.2%
Some users bounced before clicking. Advanced technique.

📚 Tropes Detected

7
Dominant: grief-tinged optimism. Recessive: cowboy magic.

🧠 Reader Resonance Index

87
Measures how often readers pause, cry, or stare out the window.

📊 Real-World Campaign Analytics in Action

Pie chart showing reader engagement sources for Booktrovert campaign analytics Bar chart showing giveaway downloads for indie books Radar chart visualizing top reader tropes detected during campaigns